Salary Negotiation: A Tool To Even the Playing Field Against Pay Disparity




In celebration of Women’s History Month, this article focuses on common professional challenges faced by women in the workplace. In this article, I discuss gender pay disparity and then empower women to leverage salary negotiation as a tool to even the playing field.  

What do we tell her?

Imagine that your teen-age daughter came home from school deeply distressed. She tells you that her teacher told her that as a girl, the best grade she could accomplish if she did everything right was a 3.4 or B+. What would you tell her?  How many people would it take to keep you off of that teacher?   

What if her best grade was “adjusted” to 3.78 or an A- due to the results of others including boys in her neighborhood and other factors?  Would that make things better?

This scenario may seem extreme and impossible to imagine due to our laws. However, this legally occurs daily at many workplaces around the world including America through gender pay disparity. 



Pay Disparities

Gender pay disparity is a fact in America as well as in many countries around the world. Women in America are being paid up to 21% less than their male counterparts. The statistic can increase to up to 45% for women of color. Glassdoor research conducted by Harris Poll in 2015 cited an adjusted wage disparity of 5.4%. This adjusted wage as cited by Glassdoor means that a woman earns 5.4% less just because she is female. At initial glance, 5.4% may seem innocuous; but when we apply the math 5.4% disparity can be staggering. A woman earning $94,600 (versus a $100,000 male salary) loses $54,000 in income over 10 years for no other reason except that she is female!

Salary Negotiation: the missed opportunity

Since we know that salary disparities do exist, let’s explore what women can do to maximize their salary potential and empower them to confidently increase and negotiate their salary. In the Harris poll survey, Glassdoor also found that when it came to salary increases, males were more confident than females that they would receive an increase within the next 12 months. 59% of those polled admitted to accepting the initial offer without negotiating their salary.  Of those who did negotiate, only 10% report that they received more money post negotiation. Why are so many people hesitant to negotiate salary even when they believe they should be paid more?  The answer may surprise you.




Got Confidence?

Early in my management career, I was newly divorced and had been “right-sized” (I know, right?) from a company I thought would be where I would retire. I found myself smack dab at a cross-road. To be honest, I was terrified. There was so much uncertainty in my life at the time, I felt like I had nothing to lose. I interviewed for a supervisor position that I probably wasn’t qualified for, but somehow managed to get a call for an interview. The cards were well stacked against me. I had quit college to get married, I was both female and minority at a time when there weren’t many of either in the industry and I had never worked in a warehouse before. Being combination desperate and naïve, I unequivocally told the General Manager what my bottom line was. It was more than I ever made and wasn’t even sure what the salary range for the position was. I walked out of that interview that day surprised at my audacity convinced that I had screwed up the interview. I was pleasantly surprised when I got the position and a higher salary than my bottom line!  I was later told that my “spunk” was what helped me get the position. 

Here’s what I learned: People naturally gravitate to someone who exudes confidence. Someone with high confidence in the value of their contribution will still attempt to negotiate despite being told by a recruiter that the salary offer is final. Some would argue that while they are confident, why mess things up when there is an offer on the table. One could logically question why would having a respectful salary discussion be considered a negative?  After all, the company must recognize your value because they extended an offer. Why allow them alone to define your value?  Salary negotiation is expected. It’s not an adversarial thing. In fact, most companies want their new employees to feel appropriately compensated and prepare for negotiation. Would you really want to work for a company that would rescind an offer just because you attempted to negotiate a better salary?  

When does Salary Negotiation begin? 


Salary negotiation begins with your resume! The content in your resume communicates the value you potentially bring to an organization. For this reason, it is important that your resume content places you in the best light and aptly reflect your talent. Designs are great, content is what matters. The next step in the salary negotiation is during the interview process. How questions are answered helps the company determine where you could fall within the established salary range for the position (For example, bottom of the range for entry-level experience). In addition, your presentation during the interview must also match the resume content and interview communication. During negotiation, stating that you belong in the higher end of the salary range but fail to effectively communicate it in the interview will not result in the higher salary. Your value should be reflected throughout the hiring process and in everything you do. 

7 Simple Tips to Salary Negotiation

There are many suggestions and tips to remember when negotiating your salary and a plethora of resources available on the topic. Keeping it simple, I am offering seven easy tips to salary negotiation that I have used in my own career and have worked. 

Know Your Value/Be Confident. I often talk about the effect of having confidence. It is important that you are confident and realize the value that your unique talent, knowledge and experience brings to the table. Understand and be able to communicate what differentiates you. People are willing to pay for what they value. Keep in mind that you are negotiating with people who represent the company. Focusing on “the company” as an entity makes it seem as if you are dealing with an impenetrable adversary.

Sharpen Your Perspective. Approach the negotiation as an equal participant. Don’t ask for permission or apologize.  Focus on full compensation which include base salary, benefits, bonuses and any other amenities provided. Tools like salary.com, glassdoor.com, payscale.com, including executive compensation, paylab.com and askamanager.org all offer useful tips on salary.

Have clear goals. Decide on what you want or need in terms of compensation and base salary.  Understand what your minimum compensation package is and what are you willing to compromise to get to your goal. (For example; are you willing to take a lower base salary for lower medical costs or higher medical costs for higher bonus potential?)

Do Your Research. Understand the industry salary ranges for your position. Research compensation. Use sites like Glassdoor which will also provide company reviews. Tap into LinkedIn contacts and your network who can provide insight on key issues the company has that can leverage your talent.

Prepare for the Discussion. A Glassdoor article by Amy Elisa Jackson offers tips by Josh Doody, Author of Fearless Salary Negotiation on what to do at discussion time including strategic word use.  Additional tactics to prepare for include low salary offers, extended silence and the fear of loss to cause you to accept the initial offer. Maintaining focus on your established goal and keeping emotions at bay will help neutralize the effect of recruiter tactics and the pressure of the negotiation.

Get it in writing. Any official offers should be made in writing. Allow 24 hours to think about your decision before responding to prevent making a rushed decision. Be sure to ask clarifying questions including how their number was derived. This information will help you best determine how to leverage your point.

Be prepared to walk away. You may have to make the decision to walk away because your minimum requirements were unmet. In a negotiation, either party may decide to walk away. Remember not to take it personally.

it is time to take control of your career



Salary disparity is real. Salary negotiation is a tool that can be used to even the playing field. Salary negotiations are a normal part of the hiring process. It doesn’t have to be difficult, but it does require work. The key is that you have the ability to control your career. Don’t allow fear to keep you from making decisions that empowers you and maximizes your potential. What are you prepared to do?  

Nanette Kirk is the President and CEO of NetKi Enterprises, A resume writing and motivational services company. We are helping our clients reach newer heights in their career. To learn more about us, our resume design templates or online course, Write a Captivating Resume like the professionals! Go to www.netkienterprises.com or be inspired at www.netkient.com. Follow me on LinkedIn and the NetKi Enterprises Company page on LinkedIn. 


I love information! While many resources share identical information, the following are a few additional resources you may also find interesting and helpful:


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